Taking over the account with the “biggest brief in the UK” waiting to be cracked was a daunting task but one I took on with relish. Many clients choose to move on at a comparable period of change, but the excellent work done on Direct Line to date and the relationship established during that period meant we approached this brief as partners. The results, I think, speak for themselves. This campaign was a year in the making and included a complete brand refresh, overhaul of every single branded asset in their business and had Hollywood-sized boots to fill. I’m very proud of it.

After a slightly thwarted launch due to a virus you might have heard of, it was especially gratifying to be recognised in the Campaign and Marketing Week end of year round ups. And, despite the pandemic and the best roll out plan you never saw, we sold a shit load of insurance. – the campaign is proving 20% more effective than The Fixer. You can read about that in Marketing Week.