New D&AD Post
My surprisingly topical guidelines post is live on the D&AD blog. With thanks to Rhiannon James and Jonny for helping me tackle a rather large issue. I hope it comes across as the discussion piece intended. There are so many factors that make Independent Film so hard to manage brand-wise and we’d lose so much great individual work if it was ‘globalised’ (Andrzej Klimowski, anyone?). But I still think its worth striving for on some level.
Read it here