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Category Archives: Food

How Others See Us

The ‘Angleterre’ section of my local Carrefour’s ‘World Food’ aisle (from top to bottom):
Robinson’s Barley Water (Orange & Lemon)
Polos (seriously)
Heinz Baked Beans
Heinz Tomato Soup
Heinz Tinned Macaroni Cheese
Bird’s Custard
Dr Pepper (not sure what happened there)
Jacob’s Cream Crackers
Hula Hoops (not clear what flavour as these had sold out)
Cadbury’s Chocolate Buttons
Walkers Shortbread (erm.. close. ‘Ecosse’ is a hard concept, someone asked me recently if it was in Germany)
Hellman’s Mayonnaise
Tray Bento’s Steak and Kidney Pudding (in a tin)
Green’s Apple Crumble Mix
Lemon Curd (brand inconnu)
HomePride Shepherd’s Pie Mix
Carr’s Water Biscuits
Colman’s Mustard
Colman’s Mint Sauce
Crosse & Blackwell Picalilli
Crosse & Blackwell Branston Pickle
Heinz Salad Cream
Bisto (Original Flavour)
PG Tips
Lime Marmalade (brand inconnu)
Orange Marmalade (brand inconnu)
Cadbury’s Dairy Milk bars
Cadbury’s Dairy Milk spread

Pretty comprehensive really.

15 Boulangeries in (under) 15 mins

I continue to be amused by how many places there are to buy beige food in this town so I set myself a challenge this afternoon. I walked round my block and photographed every Boulangerie I found – 15 of them in a 10 minute walk. Complètement fou.

French Men Carrying Bread (Pt. Un)

In celebration of meeting Katya.

Clever clients find clever creatives

Yesterday I met Toshiya Fukuda of 777 Interactive. He leads a small, highly creative team who have been rolling out a string of award winning digital projects since their inception in 2004.

Toshi took me through some of his favourite projects including an epic ambient-media project for Sony, entitled ‘Colour is Magic’ where users could change the colour of their flagship store in Ginza through a website and watch it happen in real time. (I asked what happened when lots of people hit the site at the same time and the answer was, quite simply; “they have to wait”.)

He also told me about their work for Pachinko company Heiwa. Unsurprisingly, Pachinko companies have lots and lots of money so when challenged with promoting a new machine featuring a famous Japanese Manga series about a diamond thief called Lupin III they saw no problem with 777’s idea of offering 5 (count ’em) ¥1,000 000 diamonds as prizes for the lucky site visitor able to crack the website’s code!

My absolute favorite story was of the campaign for the Future Marketing Summit 2007 where they installed a parrot in a cage with a webcam for 3 months (it’s OK, apparently “Fyu-chan” only worked for 8 hours a day) and invited users to try and to train it to say ‘Future Marketing”. The parrot was then wheeled out at the launch in the hope that he would say the name of the event on stage. He didn’t.

777 often work through Advertising giant Hakuhudo which Toshi cites as having many benefits when working across many mediums as they can focus on the concepts safe in the knowledge that they have the media/creative/strategy specialists to facilitate them. They also team up with companies like TYO Interactive and new digital production companies 602 and Kayac to develop larger projects. Toshi’s reputation is such that ideas, not size, are important to the clients they attract. As Toshi says “Clever clients find clever creatives and vice versa”

It struck me how much collaboration there is between the guys I have met on these pages to deliver big ideas within small companies – maintaining great relationships with clients and with each other as a network of digital visionaries, rather than business rivals. Toshi talked about Koichiro Tanaka (Projector),  Naoki Ito (of GT, who I meet tomorrow) and Takayoshi Kishimoto from Unit9 (to whom I am forever indebted for making all of these introductions) and how important it is for the Japanese industry to have aspirational figureheads driving forward great concepts with great execution, integrity and attention to detail.

I was also interested to learn that Toshi teaches weekly at both Musashino Art University and Tama Art University progressing ideas of information and interactive design within their traditional Graphic Design courses. He feels he has an important role in facilitating new ways of thinking about changing media in Advertising and Design at student level.

It was a fascinating afternoon – we talked so much that I barely had time to eat the lunch that 777 had so kindly presented on my arrival. A small box which succeeded in simultaneously catering to my love of neat packaging, condiments AND coleslaw. Damn, these guys are good!

Ladies who lunch

Today I met Miho Tanaka of Three White Design. Miho studied at the Royal College of Art and returned to Tokyo in 2000 with in interesting objective – to set up a Japanese graphic design studio modelled on a London one.

As I mentioned in my post about TYO-ID roughly 90% of Tokyo design studios work through the two main advertising agencies here. Miho gained experience in this area and whilst she did some excellent, high profile work she found the need to communicate directly with the client too important to operate as, effectively, a third party.

Miho’s experience in London was moulded by her involvement with a Japanese/English arts magazine called ‘Exposure’. She still works with some of the people she met on this publication and cites the experience of working closely with the writers and editors – of a real collaboration between verbal and visual thinkers – as something that has driven her direct and selective approach.

Miho’s ‘life’s work’, as she describes it, is photographing Taxi Drivers around the world and has exhibited this collection extensively. She is currently most excited by Three White’s involvement with two Japanese sweet and cake companies and she sees a role for them as a promoter of Japanese food culture, an area she is passionate about. Talking of which we had a delicious lunch of sour fried pork and pumpkin after our show and tell session!

I also met Miho’s intern Karin Kunori who is studying at RISD under the auspicious tutelage of John Maeda. She told me that he hosts regular early morning jogging sessions with his students and local entrepreneurs in Rhode Island. Karin goes – she’s a smart and dynamic girl – so much so she even beat me to today’s write up!

Fish Fish Fish… Fish Fish


I'm Franki Goodwin, Creative Director at Saatchi&Saatchi London and Executive Producer at Western Edge Pictures. Please feel to have a good old root around my work below. Some of it has won lots of awards. Some of it hasn't, but I'm proud of every single one of these projects. Thanks for visiting, say hi at