Client: The Viral Factory
I was brought in on this project for Liverpool FC’s Asia tour, sponsored by Standard Charter, to develop a concept where fans could submit messages of support to the team with the most popular ones eventually printed on a banner at the games. We developed a virtual stadium environment where users could create their own avatar displaying their message and where other users could vote.
The campaign was a great success and we were inundated with messages in both English and Chinese… this was the final Chinese shirt being assembled before the match – with the vans left in for scale!
