Standard Charter / Liverpool FC » Franki Goodwin - +44 (0)7967 756 002

Standard Charter / Liverpool FC

Client: The Viral Factory

I was brought in on this project for Liverpool FC’s Asia tour, sponsored by Standard Charter, to develop a concept where fans could submit messages of support to the team with the most popular ones eventually printed on a banner at the games. We developed a virtual stadium environment where users could create their own avatar displaying their message and where other users could vote.

The campaign was a great success and we were inundated with messages in both English and Chinese… this was the final Chinese shirt being assembled before the match – with the vans left in for scale!


I'm Franki Goodwin - freelance Creative Director and Digital Strategist. This blog was started whilst on sabbatical in Australia and Japan in 2009 and is now my day to day professional ramblings, drawings and interesting-ish happenings. A selection of my work is also showcased below.