Marie Curie » Franki Goodwin - +44 (0)7967 756 002

Marie Curie

Marie Curie needed a brand-refresh, something that resonated beyond silly hats and collection boxes. It was incredible to learn about the work their nurses do and it’s fair to say the yellow daffodils really don’t tell the story. The only charity to offer palliative care through the night in patients home. After talking to the nurses and being incredibly inspired, we developed the brand line “Light in the Darkest Hours” and this wonderful spot by Tom Tagholm.


I'm Franki Goodwin, Creative Director at Saatchi&Saatchi London and Executive Producer at Western Edge Pictures. Please feel to have a good old root around my work below. Some of it has won lots of awards. Some of it hasn't, but I'm proud of every single one of these projects. Thanks for visiting, say hi at