George at ASDA » Franki Goodwin - +44 (0)7967 756 002

George at ASDA

Here’s some of my favourite campaigns from my time as Creative Director of George at ASDA.

Back to School is like George’s version of Christmas. They are the market leader and they needed to maintain that authority in 2016 with lots of supermarkets snapping at their heels. We did that with the first ever brand  partnership with the Dr Seuss Foundation, Directed by Mark Albison.

We followed up with another fantastic spot, focusing on the little acts of bravery kids have to step up to every day. The campaign “Strong Clothes, for Strong Kids” resonated with parents everywhere.

Print shot by Kitty Gale.

These are some of my favourites from our fashion and homeware shoots…



I'm Franki Goodwin, Creative Director at Saatchi&Saatchi London and Executive Producer at Western Edge Pictures. Please feel to have a good old root around my work below. Some of it has won lots of awards. Some of it hasn't, but I'm proud of every single one of these projects. Thanks for visiting, say hi at