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Author Archives: Franki Goodwin


Proud to have led this pitch and to be able to bring my lifelong obsession with watching sport into the workplace.


Very proud to have won another Yellow Pencil, my favourite of all the awards, this time for Magenta.

Future Creative Leaders

Campaign and Creative Equals made a list of the the future creative leaders; in their words, “the women defining creativity today and tomorrow”. I’m on it with a special achievement and a very nice write up from Becky McOwen Banks.

Truthfully, I feel troubled by being on women-only things as it’s not how I want to live, work or compete for success. But I do appreciate the need for women coming into the industry to see that there is a path to leadership if they want it.

Remember though kids – its about striving for equal opportunities, not equal outcomes. Choices are good.


I’ve now CD’d THREE Interactive and Gaming BAFTA nominated projects. Which basically makes me Meryl Streep… doesn’t it? Fingers crossed for Glitchers Games on the night. 

The Gunn Report

Great to see our Magenta campaign for Deutsche Telekom up there with the best from this year.

The Bestest and the Braverest

Saatchi & Saatchi were recently named the Number #1 best and bravest agency on the planet by Contagious. This is their global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing.The  list is based on an analysis of the Contagious I/O intelligence tool. Only campaigns that demonstrate the highest levels of creativity and strategic thinking are chosen for inclusion on I/O. They include my work for T-Mobile and Direct Line.

Asda Halloween

I really have to post my work as it happens. Let’s start as we mean to go on with this little cracker that we just launched at Saatchi London… my work is all up to date in the side bar too! Yay me.

Promo and Activation Jury

Give my opinion on stuff solidly for 5 days? In the South of France? Oh. How well you know me.
Very proud and grateful to be invited to do this.

My name’s Franki, and I’m a Digital Pioneer.

Rob Ford very kindly featured me as one of the FWA’s digital pioneers and it was very nice to get the chance to write this ode to my old F&J family.

What I’ve been doing since Paris.

I actually forgot to tell most people I even came back from Paris but then Screen Daily told everyone for me in this article – which saved me the job.

In a nutshell: I have partnered-up with writer/producer Vaughan Sivell in Film Production Company WEP, I’m developing my role as ‘Assets Producer’ which no one understands (but they WILL), I’m going to Shoreditch House a lot, I’ve sorted out my Linkedin, updated my portfolio (allow me to direct you to the shiny new menu items to your left), and I’m freelancing for some good people – old and new.

Also (and kind of the point of this post) I have just got back from the Berlinale and EFM and I can officially unveil the pack image/identities.. (if you think go them of “assets” and you’re totally on the bus!) of the first 3 movies on the WEP slate:

A Round Around the World

In the Absence of Mrs Petersen:

The Corsican Brothers:

…and the zoom to the particular genius of the logo that will be made sense of by the fact that this movie features identical twins and pistols.

If that wasn’t exciting enough I have created some boards on Pinterest for WEP and our movies if you’d be so kind to follow them.

That’s all for now. Back soon with news.


I'm Franki Goodwin, Creative Director at Saatchi&Saatchi London and Executive Producer at Western Edge Pictures. Please feel to have a good old root around my work below. Some of it has won lots of awards. Some of it hasn't, but I'm proud of every single one of these projects. Thanks for visiting, say hi at