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.Net Article

I was asked to write a little advice piece for .Net Magazine this month. Here it is…

Screen shot 2009-12-08 at 14.50.15

And in legible form…

The Importance of the Pencil

No, not the Yellow ones that theĀ D&AD gives out for flashy goodness. The ones that have lead in them and are available from all good stationers. Really? Why would you possibly need a pencil when you have Illustrator, Photoshop and all its fabulous filters? It ends up on a screen so why not start on one, right?

Wrong. Architects conceive whole buildings on napkins and receipts before thinking about CAD, Fashion Designers wouldn’t dream of lifting a needle and thread before repeatedly sketching out and refining their designs on paper and Film Makers plot out whole movies in storyboard form before turning on a camera. So why do so many web designers think they can bypass an essential, time honoured, problem solving technique and reach straight for the mouse?

At Franki&Jonny there are two things that have to happen before a site can be ‘designed’ (in the sense of moving onto a computer). A brainstorm, strictly away from the mac, where tech, design and admin come together to discuss the purpose of the site, the user journey and the ‘big idea’ should there be one – essentially refining the brief. Then there is a visualisation stage that involves scribbling, sketching, pinning up references – ‘feeling’ the site and the users’ journey in a physical way. We also rarely reference other websites at this stage (no macs, remember?), preferring to create mood boards, referencing art, illustration, shoes or cheese – whatever inspires us at that point. Typography, colour, mood, form should all start in the real world and keep a good designer in the realm of original thought.

All the templates, effects and filter options lurking within the walls of Adobe software can give the designer the impression that the answers to their problems are just a few clicks away. However, the computer is a tool. It does not solve problems for you and, more often than not without a clear vision at the outset, it will create them. We have all been there; pushing text and image boxes around a screen like a picky child trying to somehow make his dinner disappear without eating it. The solution is to step away – draw it out, cut it out, rip it out. Do whatever you have to do to figure out your direction before returning to the glare of the screen.



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Hello

I'm Franki Goodwin - freelance Creative Director and Digital Strategist. This blog was started whilst on sabbatical in Australia and Japan in 2009 and is now my day to day professional ramblings, drawings and interesting-ish happenings. A selection of my work is also showcased below. franki@frankigoodwin.com